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EXM Advanced Users role (& and more) missing in my role manager v9.1

I'm setting up my content editors with various permissions based on their jobs. We do not want to use the admin role because we like versioning and protection. 

However, my email editor can't be shown the Email button without admin access because the directions to add some of the out of the box EXM roles are not there. I notice the social media and list manager roles are also missing. Do I need to unlock them in a config, or did our installers just miss a folder? I'd love advice on this.

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