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Salesforce Connector for Marketting Cloud Installation issue

I am doing the installation with Saleforce marketting cloud following this guide.

https://doc.sitecore.net/sitecore_connect_software_for_salesforce_marketing_cloud

 

Facing an error in the log is "Required license missing : Sitecore.SFMC"

 

I am installing it on sitecore 9, Also I am not able to see the push media button on the Developer Tab.

 

Regards,

Arif Solkar