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XDB - Assets applied to media items

I’ve just started working on applying goals to items and pages. I have a number of PDF reports available for download. Some of these are produced weekly. I created an asset that contains the goal, event and campaign. I have then applied this asset to the media item (PDF). My understanding was that this would apply tracking added to the asset to the media item it was attached to, but have found that the event ‘download’ is not appearing in my Experience Analytics unless the event is applied directly to the media item. Why doesn’t the tracking in the asset apply?

Have deployed and published multiple times