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How does Ucommerce display marketing campaigns?


I created three marketing campaigns, two of them are being displayed on all pages, while the third one is displayed with others on the product pages only. This is how I display campaigns in C# code:

var campaignItems = MarketingLibrary.GetTargetedCampaignItems();

Ucommerce does it correctly, but I want to know how Ucommerce knows that two campaigns are for all pages and that one is only for the product page, and control it through my C# code.

I use Sitecore 8.2