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Not working Content Based Personalization

Hi, 

Using Sitecore .NET 8.1 (rev. 151003).  Created a pattern card & set the initial value. When user visit reaches as per pattern card value need to change the content of placeholder. it's not working.

Checked Sitecore log no log found, everything available in MongoDB.

my using this rules : 

where the current contact matches the xxxx pattern card in the xxxxx  profile

 

 

Please can you suggest me on same.

 

Thanks,

Arvind