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24 Jun 2016
Context Marketing and the Golden Record
We are working with a large retailer to build out persona driven digital experiences, all based on Sitecore xDB stored data. So far, we’ve mapped about 50 points of segmentation. It’s an exciting project, that should really showcase...
25 Apr 2016
Follow the footprints for a better customer experience
To effectively manage customer experience, you need to be able to see the entire customer journey at the most granular level of detail. The customer’s footprints from their digital journey contain amazing insights, if you have the tools t...
25 Mar 2016
Making the change from SharePoint to Sitecore
I attended the SPTechCon conference in Austin a few weeks back. While most of the lunch conversation centered around team collaboration & business process automation, there were several conversations about SharePoint and public web CMS. The...