Getting to know the xConnect API

xConnect - APIS to capture data across every screen, device & source
Let's start by defining xConnect: xConnect is that layer that you're going to use to interact with the experience data in xDB. This will make things much easier for you than executing queries directly against the data store.

Creating and Retrieving Contacts

One of the first things you’ll need to do with the API is learn how to create a new Contact and retrieve existing contacts. If you are gathering personal information about a customer, this will usually be tied to the xDB profile on the Contact. You may need custom facets to store your custom information.

In the following video, we walk through the basics of creating a new Contact and then retrieving that data using xConnect.